I created these illustrations for a Mouser subscriber nurture campaign.

I’m proud to be a millenial designer in the digital age who still believes in the supremacy of drawing. In college, one of my design professors said, “Clients will trust you to solve their business problems with what you can create, not with what you can download from a stock image site. They could have done that without you. So think, draw and deliver what wasn’t before and can’t be gotten elsewhere.”

Anywho, this email campaign deployed to an audience segment made-up of purchasing professionals rather than engineers. So I illustrated the beneficial connection between subscribing to Mouser emails and receiving the newest components from us.