BMW North America asked Multiview to create a video content and digital display campaign promoting their Performance Driving Center and School. Our target audience was corporate event and meeting planning professionals.

Our creative had to hew true to BMW’s overall brand style yet stand distinct from their all-important, ever-present auto sales content.

So our video production crew trekked out to BMW’s Thermal California track for a multi-day shoot. We shot stills and produced a heart-pounding video that puts viewers behind the wheel and on the track. We brought the Center to life as the ultimate venue for meetings and events—as only the makers of the Ultimate Driving Machine could make possible.

With the video as our campaign’s anchor content, our creative and web development teams next crafted digital display ads and landing pages to drive traffic and capture leads. Our display campaign paired vibrant photography with clever copy that playfully signaled relevance to the target audience.